논문명: Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis

저자명: Changju Kim, Woonho Kim, Shinya Nakami

발행일자: 2022. 09

발행사항:​ Journal of Retailing and Consumer Services Volume 68, September 2022, 103069

원문: https://www.sciencedirect.com/science/article/abs/pii/S096969892200162X

인용 보고서: https://hrcopinion.co.kr/archives/16215/