Young in your 40s? In Korea, it’s becoming a loaded label

[By Lee Sun-young] (전략) A new survey released Wednesday examining perceptions of the recently emerged label “Young Forty” found that the term is strongly associated with negative images, particularly behavioral traits such as trying too hard to look younger, imitating younger people’s fashion and trends, or pursuing younger people for dating.

The poll by Hankook Research of 1,000 adults nationwide showed that 50 percent of respondents familiar with the term held a negative view. Among men in their 20s and 30s, that figure rose to 63 percent — the highest of any group — while those aged 60 and older were more likely to view it positively. (후략)

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