Faith in the age of Gen Z: South Korea's religions turn to avatars, acoustics and pop culture
[By Lee Seung-ku] (전략) More young South Koreans are identifying as atheist or unaffiliated, prompting religious groups to reinvent themselves: from virtual Buddhist monks and K-pop-inspired rituals to churches that blend in with Seoul’s nightlife.
According to a 2024 survey by Hankook Research, 69 percent of Koreans in their 20s said they have no religious affiliation, the highest rate among any generation. Faced with shrinking congregations, many faith communities are racing to prove their relevance in a culture shaped by digital media, individualism and internet subcultures. (후략)
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